UserTesting

What is UserTesting?

UserTesting is a comprehensive experience research platform designed to help companies understand how real people interact with their products, designs, and brand messaging. By leveraging a massive global opt-in network of contributors, the platform allows businesses to capture authentic, video-based feedback and behavioral insights. It empowers product managers, designers, and marketers to make data-driven decisions by seeing directly through the eyes of their customers. Recently, UserTesting has integrated powerful AI capabilities to rapidly analyze transcripts, detect sentiment, and surface key moments of friction or delight. Ultimately, its mission is to help organizations build better products and experiences by bringing human insight into every business decision.

How to use UserTesting?

To use UserTesting effectively, organizations start by defining their target demographic and creating a test plan using predefined templates or custom tasks. They then share links to live websites, mobile apps, or early-stage prototypes within the platform. Once launched, individuals from UserTesting's global contributor network record themselves completing the tasks while speaking their thoughts aloud. Finally, product and design teams can review the video sessions, utilizing AI-powered sentiment analysis and transcriptions to quickly extract actionable insights and create highlight reels for stakeholders.

UserTesting's Core Features

• Access a diverse, global panel of opt-in contributors ready to provide feedback.

• Record high-quality video and audio of users interacting with your digital products.

• Utilize AI-powered analysis to automatically surface key insights and user sentiments.

• Create highly targeted audience segments using advanced demographic and screener questions.

• Build custom test plans with intuitive drag-and-drop templates and task flows.

• Generate instant transcripts of user sessions for easy searching and skimming.

• Clip and combine vital video moments into shareable highlight reels for stakeholders.

• Conduct live, moderated qualitative interviews with users directly within the platform.

UserTesting's Use Cases

• #1

  Testing website navigation and usability.

• #2

  Evaluating mobile app prototypes before launch.

• #3

  Conducting qualitative market research and discovery.

• #4

  Validating new product concepts with target audiences.

• #5

  Gathering feedback on marketing copy and brand messaging.

• #6

  Benchmarking competitive products and digital experiences.

• #7

  Mapping and optimizing the customer journey.