Triple Whale

What is Triple Whale?

Triple Whale is an all-in-one data and marketing attribution platform built specifically for e-commerce and direct-to-consumer (DTC) businesses on Shopify. Its mission is to empower brands by bringing scattered metrics from ad platforms, storefronts, and internal systems into a single, real-time dashboard. The platform serves its users by illuminating the true return on investment of their marketing campaigns through proprietary pixel-based multi-touch attribution. Ultimately, it solves the problem of data fragmentation and opaque ad performance, helping businesses optimize their marketing spend and scale their profitability.

How to use Triple Whale?

To use Triple Whale effectively, start by integrating your Shopify store and connecting your major marketing channels like Google Ads, Meta Ads, TikTok, and Klaviyo to the platform. Next, install the Triple Pixel on your website to begin capturing first-party data for accurate cross-device and cross-platform tracking. Once setup is complete, you can navigate the customizable dashboard to monitor real-time blended metrics, compare performance against industry benchmarks, and utilize the Moby AI chat assistant to quickly query specific insights and automate reporting.

Triple Whale's Core Features

• Triple Pixel provides accurate first-party tracking for multi-touch attribution across all devices and ad networks.

• The real-time, unified dashboard centralizes metrics from Shopify, ad platforms, and email marketing tools.

• Moby AI chat allows users to pull insights, compare benchmarks, and generate reports using conversational language.

• Creative Analytics helps pinpoint exactly which ad creative variations are driving the most revenue.

• Industry benchmarking compares your ROAS, CPA, and CPM against data from over 20,000 other brands.

• Post-purchase surveys capture zero-party data to strengthen attribution and improve customer understanding.

• Cohort analysis tracks customer lifetime value (LTV) and repurchase rates over specific time periods.

Triple Whale's Use Cases

• #1

  Tracking multi-touch marketing attribution across various advertising platforms.

• #2

  Consolidating e-commerce revenue and ad spend into a single, unified dashboard.

• #3

  Analyzing the true Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC).

• #4

  Benchmarking store performance against industry competitors in real time.

• #5

  Identifying the specific profitability of individual products or marketing campaigns.

• #6

  Querying store metrics and reports using natural language via the Moby AI chat.