Shotstack

What is Shotstack?

Shotstack is a cloud platform that enables users to create, edit, and render videos programmatically using a REST API and a browser-based Studio editor. Designed for developers, marketers, and designers, Shotstack helps automate and personalize video production at scale by allowing dynamic insertion of text, images, and video assets. Its infrastructure is built to handle thousands of simultaneous renders, making it ideal for mass video generation and customization. Users can design templates visually or through JSON, incorporating merge fields for bulk content creation. Shotstack supports multiple output formats and resolutions, and its mission is to simplify complex video workflows, removing infrastructure management barriers so users can focus on creative content and integration into their own products and services.

How to use Shotstack?

To use Shotstack, sign up on the website and access the Studio editor to visually design video templates or use the REST API to programmatically arrange video, image, audio, and text assets in JSON format. Upload or link your assets, configure merge fields for dynamic personalization, and set output formats. Once your design or template is ready, trigger rendering jobs either via the Studio or API; Shotstack then processes and delivers the final media files which are ready for download or streaming, allowing automation and integration into your existing workflows.

Shotstack's Core Features

• RESTful API enables automated video, image, and audio generation.

• Drag-and-drop Studio editor for designing templates and layouts visually.

• Supports multi-track editing, overlays, masks, transitions, and motion effects.

• Dynamic merge fields for mass personalization of content.

• Concurrent rendering engine for processing thousands of jobs at once.

• Flexible output formats including mp4, gif, jpg, png, and mp3.

• Built-in infrastructure removes the need for manual server or FFmpeg setup.

• Easy integration into apps or platforms using API endpoints.

• Supports various aspect ratios and custom resolutions.

• White-label editor for embedding in branded interfaces.

• Template reuse for scalable content workflows.

• Automated notifications and status updates via API.

Shotstack's Use Cases

• #1

  Automate creation of branded social media video clips.

• #2

  Generate dynamic product demonstration videos with custom text and images.

• #3

  Build personalized video marketing campaigns at scale.

• #4

  Enable user-generated content workflows for apps or platforms.

• #5

  Produce explainer videos tailored for specific audiences or regions.

• #6

  Integrate programmatic video assembly into SaaS or enterprise software.

• #7

  Create automated video reports using data-driven input.

• #8

  Batch render onboarding or training videos from templates.