Quantcast
What is Quantcast?
Quantcast is a pioneering programmatic advertising technology company founded in 2006. Its mission is to radically simplify advertising on the open internet by leveraging advanced AI and machine learning technologies. The company operates a powerful Demand-Side Platform (DSP) that allows brands, agencies, and publishers to plan, activate, and measure impactful omnichannel campaigns without relying on third-party cookies. By interpreting millions of real-time online data signals, Quantcast helps advertisers reach highly specific, high-intent audiences to improve overall return on investment. Additionally, the platform offers Quantcast Measure, a widely used tool that provides deep demographic and behavioral insights into website traffic.
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How to use Quantcast?
To effectively use Quantcast, marketers and publishers begin by either integrating the free Quantcast Measure pixel into their websites for audience intelligence or signing up for the self-serve Quantcast Advertising Platform. Within the DSP, users can plan their programmatic campaigns by setting clear brand awareness or direct response objectives, establishing budgets, and defining target demographics. From there, marketers utilize Quantcast's AI-driven insights to activate their ads across omnichannel environments, including CTV, desktop, and mobile, allowing the platform to autonomously optimize for maximum performance and conversions in real time.
Quantcast's Core Features
A self-serve Demand-Side Platform (DSP) allows users to easily plan, launch, and manage programmatic ad campaigns.
Autonomous machine learning continuously refines ad delivery to find the highest-converting users in real time.
The free Quantcast Measure pixel provides robust demographic, interest, and behavioral insights for website traffic.
Cookieless targeting solutions reach predictive audiences without depending on depreciating third-party cookies.
Omnichannel capabilities ensure seamless execution of campaigns across display, video, native, and Connected TV formats.
Live campaign dashboards and performance metrics offer real-time analytics for instant strategic adjustments.
The Audience Planner acts as an interactive tool to build detailed blueprints and discover predictive attributes of ideal consumer segments.
First-party data integrations allow brands to securely use their own data to enhance segmentation and targeted ad delivery.
Quantcast's Use Cases
- #1
Programmatic display and video ad buying across the open internet.
- #2
AI-driven audience targeting without reliance on third-party cookies.
- #3
Real-time optimization of return on ad spend (ROAS).
- #4
Measuring omnichannel campaign impact, from brand awareness to direct response.
- #5
Expanding connected TV (CTV) advertising reach to targeted viewer segments.
- #6
Gaining free, deep demographic insights of website visitors using Quantcast Measure.
- #7
Utilizing predictive modeling to prospect and discover new, high-intent audiences.
Frequently Asked Questions
Analytics of Quantcast
Monthly Visits Trend
Traffic Sources
Top Regions
| Region | Traffic Share |
|---|---|
| United States | 52.15% |
| United Kingdom | 11.13% |
| Canada | 5.35% |
| Singapore | 3.55% |
| Italy | 3.30% |
Top Keywords
| Keyword | Traffic | CPC |
|---|---|---|
| quantcast | 8.7K | $4.99 |
| criteo | 100.6K | $4.19 |
| quancast | 550 | -- |
| quantcast corp | 700 | $5.78 |
| quantcast choice | 300 | -- |
