Bïrch
What is Bïrch?
Bïrch, formerly known as Revealbot, is an advanced ad automation and server-side tracking platform built for performance marketers. Its mission is to eliminate manual campaign management and wasted ad spend by allowing users to set complex, automated rules across Meta, Google, TikTok, and Snapchat ads. The platform enables marketing teams and agencies to easily scale profitable campaigns, pause underperforming ads, and automatically boost engaging organic content. Additionally, Bïrch provides a robust 'Signals Gateway' tracking solution that uses first-party data to bypass third-party cookie restrictions, ensuring accurate attribution. By integrating seamlessly with tools like Google Analytics, Slack, and Google Sheets, Bïrch acts as a centralized command center for data-driven advertising.
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How to use Bïrch?
To get started with Bïrch, users must sign up and securely connect their advertising accounts from platforms like Meta, Google, TikTok, or Snapchat. Once integrated, users navigate the drag-and-drop automation builder to set specific 'if/then' rules—such as pausing an ad if the Cost Per Acquisition (CPA) exceeds a certain amount, or increasing the budget if the Return on Ad Spend (ROAS) is highly profitable. Advanced users can connect analytics sources like Google Analytics or custom Google Sheets to build custom metrics for these rules. Finally, marketers can enable Bïrch Hub to implement resilient server-side tracking via the Signals Gateway Pixel, and set up automated, white-labeled reporting sent directly to their email or Slack workspaces to continuously monitor ad performance.
Bïrch's Core Features
Automated rules to instantly launch, pause, and scale ads based on highly customizable performance conditions.
Cross-platform ad automation support for Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads.
Bïrch Hub (Signals Gateway) for reliable, server-side event tracking independent of third-party cookies.
A flexible drag-and-drop automation builder supporting nested conditions, custom metrics, and dynamic metric comparisons.
Automated post boosting to seamlessly convert high-performing organic social media posts into targeted ads.
Custom metric creation integrating live data from Google Analytics, Adjust, Hyros, or Google Sheets.
Automated, cross-platform performance reporting with customizable charts and professional white-labeling capabilities.
Real-time Slack and email notifications to keep entire marketing teams updated on triggered automations.
Bïrch's Use Cases
- #1
Automatically pausing underperforming ad sets across Meta and TikTok to prevent budget waste.
- #2
Scaling profitable campaigns automatically by triggering budget increases when ROAS hits a specific target.
- #3
Implementing server-side tracking with Bïrch Hub to accurately attribute conversions and improve ad algorithms.
- #4
Auto-boosting high-performing organic Instagram or Facebook posts into paid ads based on predefined engagement rates.
- #5
Setting up custom Slack or email alerts to monitor daily ad spend, automation triggers, and overall campaign performance.
- #6
Creating white-labeled, cross-platform performance reports automatically for marketing agency clients.
- #7
Using external data from Google Sheets or Google Analytics to build custom metrics for advanced ad automation rules.
Frequently Asked Questions
Analytics of Bïrch
Monthly Visits Trend
Traffic Sources
Top Regions
| Region | Traffic Share |
|---|---|
| United States | 13.90% |
| Senegal | 4.02% |
| Lithuania | 3.98% |
| India | 2.99% |
| Brazil | 2.87% |
Top Keywords
| Keyword | Traffic | CPC |
|---|---|---|
| revealbot | 10.5K | $9.32 |
| meta ads library | 1.9M | $2.50 |
| meta ad library | 691.4K | $2.50 |
| tiktok creative center | 187.2K | $3.95 |
| birch | 50.4K | $2.76 |
