Loom

What is Loom?

Loom is a leading video communication tool designed to enhance workplace productivity by allowing users to create and share screen and camera recordings instantly. Founded in 2015 and acquired by Atlassian in 2023, Loom empowers over 14 million users across 200,000 companies to communicate asynchronously, reducing the need for live meetings. Its mission is to make communication more effective, especially for remote and hybrid teams, by offering intuitive tools for recording, editing, and sharing videos. Loom integrates seamlessly with popular platforms like Slack and Google Workspace, streamlining workflows. The platform also provides enterprise-grade security and AI-powered features to enhance user experience. It solves problems like time zone differences and meeting overload by enabling clear, visual communication on-demand.

Loom's Core Features

• Screen and camera recording allows users to capture their screen, webcam, or both, creating engaging videos for tutorials or presentations.

• Instant sharing generates a link to share videos immediately after recording, speeding up communication across teams or with clients.

• AI-powered transcription and summaries automatically generate video transcripts and key points, improving accessibility and comprehension.

• Video editing tools enable users to trim, splice, or annotate recordings, ensuring polished and professional content.

• Integration with tools like Slack, Jira, and Google Workspace embeds Loom videos directly into workflows for seamless collaboration.

• Engagement analytics notify users when videos are viewed or commented on, helping track audience interaction.

• Enterprise-grade security features, including SSO and custom data retention, protect sensitive information for business users.