Introduction:Loom is a video messaging platform that enables users to record and share screen and camera videos for effective asynchronous communication.
Monthly Visitors:16.0M
Domain Rating:Domain Rating by Ahrefs
Loom screenshot
Loom Product Information

What is Loom?

Loom is a leading video communication tool designed to enhance workplace productivity by allowing users to create and share screen and camera recordings instantly. Founded in 2015 and acquired by Atlassian in 2023, Loom empowers over 14 million users across 200,000 companies to communicate asynchronously, reducing the need for live meetings. Its mission is to make communication more effective, especially for remote and hybrid teams, by offering intuitive tools for recording, editing, and sharing videos. Loom integrates seamlessly with popular platforms like Slack and Google Workspace, streamlining workflows. The platform also provides enterprise-grade security and AI-powered features to enhance user experience. It solves problems like time zone differences and meeting overload by enabling clear, visual communication on-demand.

Loom's Core Features

  • Screen and camera recording allows users to capture their screen, webcam, or both, creating engaging videos for tutorials or presentations.

  • Instant sharing generates a link to share videos immediately after recording, speeding up communication across teams or with clients.

  • AI-powered transcription and summaries automatically generate video transcripts and key points, improving accessibility and comprehension.

  • Video editing tools enable users to trim, splice, or annotate recordings, ensuring polished and professional content.

  • Integration with tools like Slack, Jira, and Google Workspace embeds Loom videos directly into workflows for seamless collaboration.

  • Engagement analytics notify users when videos are viewed or commented on, helping track audience interaction.

  • Enterprise-grade security features, including SSO and custom data retention, protect sensitive information for business users.

Frequently Asked Questions

Analytics of Loom

Monthly Visits
16.0M
Avg. Visit Duration
4:16
Pages per Visit
3.09
Bounce Rate
50.64%
Global Rank
3,714
Domain Rating
91

Monthly Visits Trend: May 2025 - Sep 2026

Traffic Sources

Direct
74.40%
Referrals
8.14%
SearchOrganic
6.85%
SocialOrganic
5.17%
Mail
4.02%
GenAi
0.78%
DisplayAds
0.42%
SocialPaid
0.16%
SearchPaid
0.05%
Affiliate
0.01%

AI Channel Traffic Trends

Top Regions

RegionTraffic Share
United States43.19%
United Kingdom5.65%
Australia4.61%
Philippines4.45%
Canada3.63%

Top Keywords

KeywordTrafficCPC
loom886.5K$1.57
loom video92.7K$1.58
loom login16.8K$4.09
loom download15.1K$1.37
loom pricing10.3K$1.75

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