Conversion
What is Conversion?
Conversion is a modern, AI-powered B2B marketing automation platform designed to replace legacy tools like Marketo and HubSpot. It empowers marketing teams to run their entire go-to-market motion, from acquisition to retention, in one unified place. By combining a flexible data model that natively integrates CRM and warehouse data, Conversion allows for deep, hyper-personalized messaging. The platform leverages AI agents to handle repetitive marketing operations, generate campaigns, analyze data, and perform real-time lead routing and scoring. Ultimately, it enables high-growth teams to scale their marketing efforts faster and create highly responsive customer experiences without extensive engineering resources.
How to use Conversion?
To use Conversion, users begin by booking a demo to set up their enterprise account and integrate their existing data stack, such as Salesforce, Snowflake, or BigQuery. Once integrated, marketing teams can utilize the visual workflow builder to set up real-time triggers, lead routing, and account-based marketing automation. The platform’s AI agents assist in segmenting audiences, writing targeted emails in the drag-and-drop studio, and scheduling multi-channel campaigns. Users monitor their live campaigns through the unified reporting dashboard to optimize engagement, track pipeline influence, and refine their lifecycle strategies.
Conversion's Core Features
AI Agents automate campaign creation, data analysis, and marketing operations.
A flexible data model unifies CRM, data warehouse, and product data into a single context layer.
The dynamic email studio enables drag-and-drop building with live CRM and warehouse fields for deep personalization.
Real-time workflows provide a visual builder featuring branching, delays, and AI-powered trigger actions.
Enterprise-grade CRM sync ensures bidirectional Salesforce updates, conflict resolution, and full audit logs.
The query engine and segmentation builder trigger complex automations from product events and data enrichment.
Advanced liquid templating supports conditional content and loops for deep message personalization.
AI-powered lead scoring and routing classify leads based on ICP fit and intent signals to automatically assign territories.
Conversion's Use Cases
- #1
Automating cross-sell and upsell motions using product usage data.
- #2
Real-time inbound lead orchestration, scoring, and routing.
- #3
Building hyper-personalized multi-channel marketing campaigns.
- #4
Syncing and mapping CRM and warehouse data without flat contact fields.
- #5
Executing account-based marketing (ABM) engagement strategies.
- #6
Replacing legacy B2B MAP tools like Marketo or HubSpot.
- #7
Conducting AI-driven automated marketing platform audits and hygiene checks.
Frequently Asked Questions
Analytics of Conversion
Monthly Visits Trend: Jun 2025 - May 2026
Traffic Sources
Top Regions
| Region | Traffic Share |
|---|---|
| United States | 65.63% |
| India | 9.36% |
| Vietnam | 5.99% |
| Australia | 5.48% |
| United Kingdom | 3.96% |
Top Keywords
| Keyword | Traffic | CPC |
|---|---|---|
| conversion ai | 2.6K | $11.26 |
| marketo | 37.4K | $5.44 |
| how to contact seona ai customer service | 200 | -- |
| conversion ai login | 160 | -- |
| conversion marketing automation | 150 | -- |
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