Braze

What is Braze?

Braze is an advanced customer engagement platform designed to help businesses build lasting connections with their audiences through real-time, data-driven communications. It provides tools for personalized messaging across channels such as email, mobile push, SMS, and web notifications, utilizing behavioral data and segmentation to maximize relevance and engagement. Braze’s mission is to set the standard for customer engagement by offering scalable solutions powered by AI and analytics. The platform enables marketers to unify data, orchestrate adaptive journeys, and optimize campaigns with powerful experimentation capabilities. Over 2,000 global brands use Braze to manage billions of interactions, leveraging its technology to foster growth, retention, and loyalty in a competitive marketplace. Braze has been recognized as a leader in the Gartner Magic Quadrant and Forrester Wave for cross-channel marketing hubs.

How to use Braze?

To use Braze effectively, a user first integrates their customer data sources and selects key engagement channels such as push notifications, email, or in-app messaging. Marketers then utilize Braze’s AI-powered tools to segment users, personalize messaging, and orchestrate customer journeys through the Canvas workflow builder. Real-time analytics and A/B testing features allow ongoing optimization, while pre-built templates and integrations with other platforms streamline campaign execution. Users can monitor campaign performance, iteratively enhance strategies, and automate communications for improved engagement.

Braze's Core Features

• Unified customer engagement data management across multiple sources.

• Journey orchestration tools for cross-channel campaigns.

• AI-powered segmentation and personalized messaging.

• Real-time messaging via email, push, SMS, and more.

• Advanced analytics and reporting dashboards.

• A/B and multivariate testing for campaign optimization.

• Pre-built templates for quick deployment.

• Integration with major cloud and marketing platforms.

• Behavioral automation triggers for dynamic engagement.

• Support for compliance and data privacy initiatives.

• Scalable messaging delivery to billions of users.

• Intuitive workflow builder (Canvas) for marketers.

Braze's Use Cases

• #1

  Personalized mobile push notifications for app engagement.

• #2

  Automated email campaigns for onboarding and retention.

• #3

  Cross-channel messaging for product announcements.

• #4

  Behavioral triggers for timely promotional offers.

• #5

  Real-time customer journey orchestration.

• #6

  A/B testing marketing content to increase conversions.

• #7

  Segmentation-driven loyalty program communications.

• #8

  Analytics dashboards for engagement insights.

• #9

  Integrating engagement data with cloud infrastructure.