6sense

What is 6sense?

6sense is a B2B revenue intelligence platform that leverages artificial intelligence to transform how companies approach sales and marketing by revealing anonymous buyer intent and providing actionable insights. Its mission is to help organizations achieve revenue predictability by identifying in-market accounts early in the buying journey, allowing teams to engage with precision and efficiency. The platform solves key problems in B2B sales, such as wasted efforts on unqualified leads and missed opportunities due to lack of visibility into buyer behavior. By integrating data from various sources, 6sense delivers a unified view of accounts, enabling personalized orchestration across channels. Ultimately, it empowers revenue teams to focus on high-value activities, improving conversion rates and overall business performance.

6sense's Core Features

• AI-driven intent data analysis uncovers anonymous buying signals from web activity, helping teams identify ready-to-buy accounts before competitors.

• Account prioritization uses predictive scoring to rank prospects based on fit and engagement, allowing sales teams to focus on high-potential opportunities.

• Personalized orchestration enables automated, tailored campaigns across email, ads, and other channels for more effective buyer engagement.

• Revenue AI provides actionable insights and recommendations to optimize sales strategies and accelerate pipeline velocity.

• Integration with CRM systems like Salesforce ensures seamless data flow and enhances existing workflows without disruption.

• Buyer journey analytics tracks account progression through buying stages, offering visibility into what's working and where adjustments are needed.

• Dark funnel illumination reveals hidden interactions that traditional analytics miss, giving a complete picture of buyer intent.

• Predictive analytics forecasts revenue outcomes based on historical data and current trends, aiding in strategic planning.

• Segment builder allows creation of dynamic audience segments for targeted marketing efforts.

• Performance dashboards provide real-time metrics on campaign effectiveness and ROI, supporting data-driven decisions.