Introduction:Aura provides comprehensive digital security and identity theft protection for individuals and families.
Monthly Visitors:4.9M
Domain Rating:Domain Rating by Ahrefs
Aura screenshot
Aura Product Information

What is Aura?

Aura is a mission-driven technology company focused on creating a safer internet through an all-in-one digital security platform. It offers identity theft protection, credit monitoring, and device security to safeguard users' personal information, finances, and online activities. By leveraging Aura Intelligence (AI), the platform monitors billions of data points to detect potential fraud and alerts users in near real-time. Aura serves individuals, couples, and families, with tailored features like parental controls to protect children from online threats. Its user-friendly interface and 24/7 U.S.-based support make comprehensive digital security accessible to all, addressing risks like data breaches and cybercrime.

Aura's Core Features

  • Three-bureau credit monitoring alerts users to potential fraud across Experian, TransUnion, and Equifax, up to 250x faster than competitors.

  • Aura’s VPN with military-grade encryption ensures secure and private internet browsing across 100+ virtual locations.

  • The password manager securely stores and manages online credentials across devices for enhanced account protection.

  • Parental controls and Safe Gaming features block harmful sites and monitor children’s online activity to prevent cyberbullying.

  • Identity theft insurance provides up to $1 million in coverage for eligible losses due to fraud for every adult on the plan.

  • Dark Web monitoring scans for exposed personal information, such as SSNs or passwords, and alerts users to potential breaches.

  • Data broker removal reduces spam and privacy risks by requesting the deletion of personal info from data broker sites.

Frequently Asked Questions

Analytics of Aura

Monthly Visits
4.9M
Avg. Visit Duration
3:20
Pages per Visit
3.58
Bounce Rate
42.43%
Global Rank
10,250
Domain Rating
79

Monthly Visits Trend: Apr 2025 - Oct 2026

Traffic Sources

Direct
38.88%
DisplayAds
16.96%
Affiliate
13.21%
SearchOrganic
9.82%
SearchPaid
8.82%
Mail
5.16%
SocialOrganic
3.23%
Referrals
2.42%
SocialPaid
1.18%
GenAi
0.32%

AI Channel Traffic Trends

Top Regions

RegionTraffic Share
United States89.85%
Canada1.40%
India0.92%
United Kingdom0.78%
Brazil0.53%

Top Keywords

KeywordTrafficCPC
aura339.2K$2.30
cloaked68.6K$7.15
aura login4.9K$0.34
lifelock42.8K$13.36
aura credit monitoring2.8K$19.52

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