Apollo.io

What is Apollo.io?

Apollo.io is a comprehensive sales platform founded in 2015 by Tim Zheng, originally as ZenProspect, that serves over 40,000 customers and 1 million sales professionals worldwide. The platform integrates a massive database of over 275 million contacts across 73 million companies with advanced engagement tools, AI-powered automation, and sales intelligence features. It enables B2B organizations to execute end-to-end sales workflows from prospecting and lead generation to outreach campaigns and performance analytics. Apollo.io combines verified contact data, email sequencing, call dialing, CRM integrations, and AI-driven insights to streamline the entire sales process and improve conversion rates.

How to use Apollo.io?

To use Apollo.io effectively, start by setting up the AI content center to personalize messaging based on your business and ideal customer profile. Use the advanced search filters with over 65 criteria to build targeted prospect lists from the 275 million contact database, then verify email addresses and phone numbers. Create automated email sequences combining multiple touchpoints including emails, calls, and LinkedIn tasks to engage prospects. Utilize the built-in dialer for call recording and tracking, and leverage Apollo AI features like the outbound copilot for automated list building, AI research for personalized insights, and conversation intelligence for meeting analysis. Integrate with your CRM (HubSpot or Salesforce) for bidirectional data sync, and monitor campaign performance through the analytics dashboard to optimize your outreach strategy.

Apollo.io's Core Features

• Access to a database of 275 million contacts and 73 million companies with verified emails and direct dials.

• Advanced search with 65+ filters for precise targeting by industry, role, company size, and technologies used.

• AI-powered outbound copilot that automates list building, prospect addition, and campaign deployment.

• Email sequencing with multi-step automated touchpoints including emails, calls, and LinkedIn tasks.

• Built-in dialer with call recording, transcription, whisper coaching, and voicemail drops.

• AI writing assistant that generates personalized emails, replies, and subject lines based on buyer signals.

• Intent data insights that identify prospects actively researching solutions for more relevant outreach.

• Bidirectional CRM integration with HubSpot and Salesforce for synchronized data management.

• AI research that generates insights about people and companies to reduce manual research time.

• Conversation intelligence with AI-generated meeting summaries and video call insights.

• Lead scoring that automatically ranks prospects based on account and prospecting activity.

• Chrome extension for extracting contact data from LinkedIn and company websites without tab switching.

• Performance analytics dashboard for tracking campaign metrics and team productivity.

• Pre-meeting insights that research companies, identify decision makers, and surface objections.

• Lookalike company finder using AI to identify similar firmographic characteristics to existing customers.

Apollo.io's Use Cases

• #1

  Building targeted B2B prospect lists using 65+ filters across 275 million contacts

• #2

  Automating multi-channel outreach campaigns with email sequences and call tasks

• #3

  Finding verified email addresses and direct dial phone numbers for decision-makers

• #4

  Generating personalized email content using AI based on buyer signals and intent data

• #5

  Tracking sales team performance and campaign analytics in real-time

• #6

  Enriching existing CRM data with verified contact information and firmographic details

• #7

  Identifying lookalike companies similar to existing customers for targeted prospecting

• #8

  Recording and analyzing sales calls with AI-generated summaries and insights

• #9

  Scheduling and managing sales tasks across email, phone, and LinkedIn touchpoints

• #10

  Receiving alerts on lead signals and intent data to engage prospects at optimal times