Profound

What is Profound?

Profound is an advanced AI analytics tool designed for brands, marketers, and enterprises to monitor and improve their presence in AI-driven search results such as Google AI Overviews, ChatGPT, Perplexity, and Microsoft Copilot. Its mission is to empower users to understand how their brand and content are being surfaced, referenced, and perceived by AI answer engines, which are shaping modern search interactions. Profound delivers both real-time and granular insights into AI citations, sentiment analysis, performance metrics, and content optimization opportunities. Users can compare their AI visibility versus competitors and use data-driven workflows tailored from millions of frequently referenced web pages. By bridging the gap between traditional SEO and Answer Engine Optimization (AEO), Profound enables strategic content planning to keep brands competitive as search becomes increasingly AI-centric.

How to use Profound?

Start by creating an account and following all setup steps, including defining keyword lists and prompts for tracking; then connect your domain and relevant properties. Use Profound to monitor your brand’s AI visibility metrics and sentiment across Google AI Overviews, ChatGPT, and other answer engines, leveraging its dashboards to identify referenced sources, competitive benchmarks, and real-time search volume for various topics. Use pre-built workflow templates to quickly run analyses and generate actionable insights to optimize your brand’s AI presence.

Profound's Core Features

• Real-time visibility tracking in AI answer engines.

• Sentiment and perception analysis in AI-generated responses.

• Performance benchmarking versus competitors.

• Domain to page level analytics on AI citations.

• Prompt Volumes tool for estimating AI search trends.

• Pre-built workflow templates for rapid analysis.

• Support for Google AI Overviews and Google AI Mode.

• Integration with ChatGPT Shopping insights.

• Granular prompt tracking and keyword setup.

• Daily updated collections of cited market intelligence sources.

• Actionable analytics dashboards for marketers.

Profound's Use Cases

• #1

  Track brand visibility in Google AI Overviews and ChatGPT responses.

• #2

  Analyze market research trends based on AI search data.

• #3

  Monitor sentiment and perception of your brand in AI-generated answers.

• #4

  Benchmark your performance against competitors in AI search channels.

• #5

  Discover opportunities to optimize content for AI-driven answer engines.

• #6

  Identify frequently referenced sources and URLs by top AI engines.

• #7

  Estimate real-time search volume for marketing campaigns targeting AI platforms.

• #8

  Verify product listings and sentiment on ChatGPT Shopping.