Pareto

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Introduction:Pareto.io offers Tess AI, a generative AI platform, and digital marketing services to enhance business productivity and growth.
Added on:Aug 8, 2025
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Pareto Product Information

What is Pareto?

Pareto.io is a generative AI and digital marketing company that created Tess AI, a platform designed to integrate over 200 AI models for businesses to streamline operations and boost productivity. Its mission is to save time on manual tasks, allowing companies and individuals to focus on creative and strategic goals. The platform serves nearly 1 million users across 140 countries, providing tools for no-code AI agent creation, data analysis, and campaign automation. Pareto also offers expert marketing services, leveraging partnerships with Google and Meta to optimize paid media and drive measurable results. By combining human expertise with AI automation, Pareto addresses challenges like repetitive tasks and inefficient campaign management. Its recognition as the 6th best AI in the world by G2 underscores its impact in the generative AI space.

Pareto's Core Features

  • Tess AI integrates over 200 AI models, enabling users to generate text, images, videos, and audio with a single subscription, reducing costs and complexity.

  • No-code AI agent creation allows businesses to build customized AI solutions tailored to specific needs, enhancing operational efficiency.

  • Automated campaign management prioritizes products daily based on factors like weather in 157 Brazilian cities, optimizing ad performance.

  • Customizable dashboards provide real-time insights into campaign performance, enabling data-driven decisions across Google Ads and Meta Ads.

  • AI-driven content optimization creates brand-aligned social media posts, improving discoverability on platforms like Google.

  • Pareto’s AdBot automates the creation of thousands of hyper-relevant campaigns, ads, and keywords for Google Ads, saving time.

  • The platform supports omnichannel attribution models, helping businesses maximize ROI by targeting high-value leads.

  • AI University Training offers comprehensive courses to empower professionals with generative AI skills for competitive advantage.

  • Private workspaces ensure data confidentiality, protecting sensitive business information during AI interactions.

  • Integration with apps like Hubspot and Google Drive allows seamless connection of AI tools with existing business systems.

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