Foreplay

What is Foreplay?

Foreplay is a specialized ad creative workflow platform built for marketing agencies, DTC brands, and performance marketers. Its primary mission is to bridge the gap between ad inspiration and final creative execution by offering a robust swipe file system, AI-powered brief generation, and creative analytics. Users can permanently save ads from various platforms using a browser extension, organize them into curated boards, and share inspiration effortlessly. It eliminates the need for messy folders or lost ad links, accelerating the process of producing high-converting ads. By serving as a central hub for ad intelligence, Foreplay empowers creative teams to ideate, collaborate, and launch successful marketing campaigns with ease.

How to use Foreplay?

To use Foreplay effectively, install their Chrome extension to quickly save ad inspirations from platforms like the Facebook Ad Library and TikTok Creative Center with a single click. Organize these saved ads into specific boards or folders for different projects, clients, or ad formats. From there, you can leverage the built-in AI tools to automatically generate customized creative briefs, storyboards, and scripts based on your saved inspiration. Finally, generate shareable links to collaborate seamlessly with your creative team or clients to execute your ad campaigns.

Foreplay's Core Features

• Swipe File allows users to save ads permanently with a single click via a Chrome Extension.

• Discovery provides a searchable, curated library of over 10 million ads across 200,000 brands.

• AI Briefs automatically generate structured creative briefs, scripts, and storyboards from saved ads.

• Spyder automatically tracks and saves new ads launched by specific competitor brands.

• Lens offers comprehensive creative analytics and reporting without charging based on ad spend.

• Custom tag organization makes it easy to filter and find saved ads within your library.

• Public sharing links enable easy collaboration with team members and clients without requiring login.

• Platform captures rich metadata including ad copy, CTA type, and full landing page screenshots.

Foreplay's Use Cases

• #1

  Saving top-performing ads from Facebook, TikTok, and LinkedIn for future inspiration.

• #2

  Organizing competitor advertisements into specialized mood boards.

• #3

  Generating AI-driven ad briefs and storyboards to hand off to creative teams.

• #4

  Tracking and analyzing competitor ad campaigns automatically using the Spyder feature.

• #5

  Collaborating with clients by sharing white-labeled public links to ad collections.

• #6

  Creating a centralized, agency-wide swipe file for marketing research.