Brand24
What is Brand24?
Brand24 is an AI-powered social listening and media monitoring platform for tracking public online mentions of brands, products, competitors, and topics. It collects conversations from social media, news sites, blogs, forums, reviews, podcasts, videos, and other publicly available sources. Marketing teams, agencies, customer service professionals, and businesses use it to monitor reputation, measure brand awareness, analyze campaigns, and discover customer insights. AI features classify sentiment, emotions, topics, intents, and unusual activity to reduce manual analysis. Its main differentiator is combining broad mention coverage with real-time alerts, reporting, competitive comparisons, and AI-assisted interpretation in one dashboard.
How to use Brand24?
First, create a Brand24 account and start the 14-day trial; second, create a monitoring project with keywords for your brand, product, competitor, or campaign; third, review collected mentions, apply sentiment and source filters, and use alerts or reports to act on the findings.
Brand24's Core Features
Cross-channel mention monitoring: Track public conversations across social media, news, blogs, forums, reviews, podcasts, videos, and other online sources.
AI sentiment analysis: Classify mentions as positive, neutral, or negative to monitor brand perception and identify risks.
Emotion analysis: Reveal emotions such as joy, anger, admiration, fear, sadness, and disgust for deeper audience insight.
Real-time alerts: Receive notifications through email, Slack, Teams, or in-app channels when important mentions or negative trends appear.
AI Brand Assistant: Ask questions about monitored mentions, campaigns, competitors, and audience conversations to accelerate research.
Events detection: Connect sudden spikes in mention volume or reach with likely events, campaigns, viral posts, or breaking news.
Topic and intent analysis: Identify the subjects people discuss and whether mentions express questions, opinions, research, or buying intent.
Competitive comparison: Benchmark brands using metrics such as share of voice, sentiment, reach, and engagement.
Reporting and exports: Share dashboards or export presentation-ready reports in PDF, CSV, and PPTX formats.
API and MCP integration: Connect Brand24 data with internal systems, analytics dashboards, and AI tools for custom workflows.
Brand24's Use Cases
- #1
Marketing teams tracking brand mentions, audience sentiment, and campaign reactions across social media and news
- #2
PR professionals detecting negative coverage and emerging reputation risks before they escalate
- #3
Agencies creating white-label monitoring reports for multiple clients and campaigns
- #4
Businesses comparing share of voice, reach, sentiment, and engagement against competitors
- #5
Customer service teams finding public questions, complaints, and product feedback across online channels
- #6
Product managers identifying recurring customer needs, complaints, and discussion topics from public conversations
- #7
Growth teams discovering influencers, leads, trending hashtags, and high-engagement discussions
- #8
Enterprise teams connecting mention data to internal dashboards, business intelligence tools, or AI workflows
Frequently Asked Questions
Analytics of Brand24
Monthly Visits Trend: Jun 2025 - Jul 2026
Traffic Sources
AI Channel Traffic Trends
Top Regions
| Region | Traffic Share |
|---|---|
| Indonesia | 13.55% |
| Mexico | 12.86% |
| United States | 9.02% |
| India | 7.96% |
| Vietnam | 6.53% |
Top Keywords
| Keyword | Traffic | CPC |
|---|---|---|
| brand24 | 45.7K | $3.69 |
| brand 24 | 7.5K | $3.64 |
| metricool | 509.4K | $0.42 |
| hootsuite | 124.5K | $6.35 |
| ai visibility checker | 7.5K | $1.30 |
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