Twelve Labs
What is Twelve Labs?
Twelve Labs is an advanced video intelligence platform that leverages state-of-the-art multimodal AI foundation models, including Marengo and Pegasus. Its mission is to help organizations working with video at scale transform raw, passive footage into searchable, strategic, and AI-ready assets. The platform deeply understands the temporal arc of videos, enabling users to index and search content using natural language—even querying across visual, audio, and speech elements without relying on manual tags. By making video content as easily computable as text, Twelve Labs empowers developers, media companies, and marketers to surface exact moments, automate compliance, and extract deep insights seamlessly from massive video libraries.
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How to use Twelve Labs?
To use Twelve Labs, developers and businesses can sign up for an account to access the Playground or directly integrate the API into their existing workflows. Users begin by uploading their video libraries, allowing Twelve Labs’ multimodal foundation models to index the footage and generate rich, time-based metadata. Once the video is indexed, users can leverage the Search API to find specific moments using natural language queries, or use the Analyze API to generate highlights, summarize content, and automatically segment the videos.
Twelve Labs's Core Features
The Marengo foundation model converts video, audio, and speech into highly searchable spatiotemporal embeddings.
The Pegasus video language model continually reasons over a video's timeline to understand narrative and context.
The platform supports incredibly fast video ingestion, capable of indexing an hour of video in just one minute.
Users can search specific moments in massive video libraries using precise natural language queries.
An automatic segmentation feature identifies natural breaks, pacing shifts, and scene changes.
The API supports seamless multimodal data handling, working across 47 different languages.
Flexible SDKs and APIs enable developers to integrate deep video intelligence natively into any application.
Twelve Labs's Use Cases
- #1
Searching extensive media archives for specific scenes, objects, or dialogues without needing manual tags.
- #2
Automating content moderation and brand safety compliance across large video catalogs.
- #3
Automatically extracting key highlights and action clips for sports broadcasting and entertainment.
- #4
Enabling contextual video ad targeting by understanding the actual on-screen context rather than relying on metadata.
- #5
Streamlining video evidence management and anomaly detection for public safety and security organizations.
- #6
Creating highly targeted video summaries and analytical insights for marketing campaigns.
Frequently Asked Questions
Analytics of Twelve Labs
Monthly Visits Trend
Traffic Sources
Top Regions
| Region | Traffic Share |
|---|---|
| United States | 39.81% |
| Vietnam | 5.07% |
| Korea, Republic of | 4.88% |
| India | 3.78% |
| Nigeria | 3.37% |
Top Keywords
| Keyword | Traffic | CPC |
|---|---|---|
| twelve labs | 11.0K | $3.07 |
| twelvelabs | 12.8K | $4.93 |
| 12 labs | 2.0K | $3.83 |
| 12labs | 2.4K | $3.63 |
| 트웰브랩스 | 1.5K | -- |
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