Loops
What is Loops?
Loops is an email platform for SaaS teams that combines marketing campaigns, product and lifecycle workflows, and transactional email. Teams can use contact properties and product events to segment audiences and trigger messages based on user activity. The platform provides an email editor, API, SDKs, integrations, and webhooks for different setup needs. Its central distinction is managing these email types with shared contact data in one platform. It suits software companies that want to coordinate customer email with their product data.
How to use Loops?
- Create a Loops account and verify a sending domain by adding the DNS records provided in your account.
- Import contacts or connect your app with an integration, SDK, or API to sync contact properties and events.
- Create a campaign, workflow, or transactional email, then preview it and send or trigger it for your audience.
Loops's Core Features
Marketing campaigns: Compose and send newsletters, product launches, surveys, and updates to selected audiences.
Lifecycle workflows: Trigger automated email journeys from contact changes, integrations, or product events.
Transactional email: Send individual messages such as receipts and account notifications through the editor, API, or SMTP.
Contact management: Import contacts and maintain properties used for targeting and personalization.
Audience segmentation: Group contacts by properties, subscription status, and product behavior for relevant sends.
Email editor and templates: Create reusable email content and themes for campaigns and transactional messages.
REST API and SDKs: Connect an application to manage contacts, send events, and trigger email programmatically.
Integrations and webhooks: Connect services such as Stripe, Supabase, Zapier, and Make to sync data or trigger workflows.
Sending-domain authentication: Configure SPF, DKIM, and DMARC records to authenticate email sent from your domain.
Loops's Use Cases
- #1
A SaaS founder sends a product launch announcement to a segment of users who signed up for early access.
- #2
A product team triggers onboarding emails when new users create an account or complete key setup events.
- #3
A subscription business reminds trial users about an upcoming expiration based on their plan and activity.
- #4
A software company sends password resets, receipts, and other transactional messages from its application.
- #5
A marketing team syncs customer properties from its product to personalize newsletters and feature announcements.
- #6
A startup connects signup forms and customer tools to Loops to keep its email audience up to date.
Frequently Asked Questions
Analytics of Loops
Monthly Visits Trend: Oct 2025 - Oct 2026
Traffic Sources
AI Channel Traffic Trends
Top Regions
| Region | Traffic Share |
|---|---|
| United States | 40.00% |
| Germany | 6.52% |
| Australia | 5.88% |
| United Kingdom | 4.88% |
| India | 3.40% |
Top Keywords
| Keyword | Traffic | CPC |
|---|---|---|
| loops | 62.5K | $0.77 |
| loops email | 2.6K | $11.45 |
| loops email marketing | 650 | $26.94 |
| best newsletter platform for tech startups | 240 | -- |
| vialoops | 340 | -- |
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